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This report, produced in partnership between Beverage Marketing Corporation and emerging trends innovation experts HVCK, takes a closer look at the following topic areas:
- Comprehensive database of current food and beverage entries in the cannabis market
- Cannabis food and beverage trends
- Marketing and changing the cannabis narrative for an expanded customer base
- The demand for updated cannabis packaging and branding (and why the food and beverage industry will do this best)
- Exploration of the specific threat to beer posed by the rise of cannabis
- New product opportunities: CBD, THC, Terpene flavoring, low-dose products
- Dosing and user education
This report features
- A history of liquid cannabis
- Market stats regarding both cannabis as a whole and the cannabis beverage market
- Regulation updates, including beverage-specific regulations
- A look at the Canadian market as it becomes federally legal
- In formation on banking regulations and banks that work with cannabis companies
- An overview of trends and regulations in restaurants, bars, and other on-premise sites
- A look at new and groundbreaking retail models for cannabis
- An overview of safety, sobriety testing, and a guide to physiological responses from cannabis
- Consideration of corporate cannabis investment, including food and beverage investment
- Information on marketing and consumer education, including ad campaigns and packaging
- Discussion of opportunities and challenges surrounding cannabis beverages, including the science of liquid cannabis
- A thorough guide to most major cannabis beverages currently on the market and in development
- A look at best practices from the beverage industry informing the cannabis industry
- Suggestion regarding opportunities for involvement and investment by the food and beverage industry
- Key takeaways and unique insights
- A 10-year outlook for cannabis in food, beverage, retail, and on-premise
- In-depth interviews with leading cannabis industry experts and entrepreneurs
Abstract pg 6
History of Liquid Cannabis and Cannabis Beverages pg 7
Market Size: Cannabis and the Cannabis Beverage Market pg 8
- California pg 9
- Cannabis Consumables Data pg 10
Regulation Updates pg 11
- Federal pg 12
- California Regulations Pertaining to Beverages and Edibles pg 13
Canada: The Test Market pg 14
- Canada's New Federal Legalization Rules pg 16
- Edibles and Beverages pg 17
- Impaired Driving pg 19
- Branding and Packaging pg 19
- Retail pg 19
- Distribution pg 20
- Corporatization and Near Future Predictions pg 20
- The Effect on Alcohol pg 21
Banks: Working Around and With Them pg 22
Cannabis Advocates pg 25
Restaurants & Bars pg 28
- Regulations pg 30
- California pg 30
- Colorado pg 30
The Retail Experience pg 31
- The MedMen Model: Reinventing the Modern Dispensary Experience pg 32
- Ember: A Journal of Cannabis and Culture pg 35
Safety pg 36
- Sobriety Testing Enforcement pg 37
- Attempts to Solve Impaired Driving pg 37
The Psychological Response to Cannabis Consumption pg 38
- Side Effects pg 38
Early Corporate Cannabis Investment pg 40
- Food & Beverage Companies Investing in Cannaibs pg 41
- Other Companies and Industries Entering the Cannabis Market pg 41
Cannabis Marketing + Consumber Education pg 42
- White Papers pg 43
- Packaging and Merchandising pg 44
- Tastings pg 45
Ad Campaigns and Packaging: Changing the Narrative pg 46
- Ad Examples pg 48
- Billboards pg 50
- Advertising Non-Cannabis Food & Beverages to Cannabis Users pg 52
Cannabis Beverages pg 54
- Why Cannabis Beverages? pg 55
- Cannabis Beverage Categories to Watch pg 59
- Marijuana-Laced Wine pg 60
- Hemp, CBD, and THC pg 61
- The Fight For CBD pg 63
Current Cannabis Beverage Products pg 66
Cannabis' Effect on Non-Cannabis Beverages pg 77
Alcohol + Cannabis: Sharing Best Practices & Personnel pg 78
- Cannabis Companies + Former Food and Beverage Executives pg 79
- Sharing Best Practices pg 81
- Distribution pg 81
- Cultivation and Manufacturing pg 81
- R & D pg 82
- Vertical Integration and Sales Models pg 82
- Overlapping Trends: The Cocktail Craze pg 82
Alcohol + Cannabis: Crossover Consumers pg 83
- User Profiles pg 84
The Outlook pg 86
- Key Takeaways pg 88
Opportunities pg 90
The 10-Year Outlook pg 92
- Areas For Deeper Dive and Consideration pg 93
Appendix pg 94
- Full Interview Transcripts pg 95
- Interview with Tarek Tabsh, Cannabis Serial Entrepreneur pg 95
- Interview with Jay Grillo, Founder/EVP/COO, Le Herbe pg 99
- Interview with Marc-Boris St. Maurice, Cannabis Activist and Entrepreneur pg 102
- Interview with Abe Stevens, Founder of Humboldt Distillery pg 105
- Interview with Jeffrey Maser, Founder and CEO, Tinley Beverages pg 107
HVCK / BMC Company Pages pg 114
Cannabis Revolution Series: The Cannabis Revolution: How Cannabis is Disrupting the Food and Beverage Industry
CannabisRevolution2018
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