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The answers you need
Coconut and Plant Water in the U.S. provides in-depth analysis, shedding light on various aspects of the fledgling, but fast-growing segment. Questions answered in BMC's industry report include:
- What are the origins and attractions of the coconut water category? What are the market drivers for this emerging market sector?
- What are the dynamics underlying the new crop of non-coconut-based plant waters? To what extent have these plant waters stolen share from coconut waters?
- What are the leading brands and how have they been performing? Which brands are posting the most rapid growth?
- How has the involvement of mainstream beverage giants impacted the category, and what are smaller/newer players doing to try to differentiate themselves as the playing field shifts?
- How is the category evolving to better meet consumer preferences?
- What are the likely future developments in the plant and coconut water industry?
This report features
Coconut and Plant Water in the U.S. examines a dynamic segment of the non-alcoholic beverage business. The data and insight-rich research report begins with an overview of segment trends. It measures the category in terms of both volume and wholesale dollar sales. Included are discussions of particular brands, profiles of the companies behind them and the innovations or novelties they achieved.
The findings are enhanced with valuable insights, describing the key issues likely to impact and determine what is next for the coconut water and plant water segments and projects their probable size five years into the future. In this report, readers get a thorough understanding of all facets of market including:
- Wholesale and retail dollars and volume of the category from 2007 through the present.
- A look at how the category evolved from ethnic markets into a mainstream staple and what the drivers are for its success to date and continuing into the future.
- An overview of the drivers behind the newer plant waters and their similarities and dissimilarities with coconut water.
- Analysis of leading players in the market as well as a look at the challengers that have arisen to grab a piece of the action. Includes discussion of Vita Coco, Zico, ONE, Naked Coconut, C20, Coco Libre, Harmless Coconut, Vertical Water, DRINKmaple and others.
- Historical and current wholesale dollar sales, growth and market share data for Vita Coco, Zico, ONE, Naked Coconut and others.
- Discussion of why the U.S. plant water segment in general and its leading component, the market, is expected to succeed going forward, with Beverage Marketing’s five-year wholesale dollar category projections through 2020.
The Coconut and Plant Water Market pg 1
- Overview pg 1
- Wholesale Dollars and Volume pg 6
The Coconut and Plant Water Market by Brand pg 8
- Overview pg 8
- Dollars and Volume by Brand pg 14
- Vita Coco pg 16
- ONE pg 21
- Zico pg 22
- C2O pg 26
- Coco Libre pg 28
- Harmless Coconut pg 29
- Foco pg 30
- Zola Açaí pg 30
- Vertical Water pg 32
- DRINKmaple pg 33
- Byarozavik Birch Tree Water pg 34
- Seva pg 35
- Caliwater pg 36
- True Nopal Cactus Water pg 37
- Happy Tree pg 38
- TreTap pg 39
- Other Brands pg 40
The Projected Coconut and Plant Water Market pg 44
EXHIBITS
- 1 Coconut and Plant Water Market Estimated Dollars and Volume 2007 – 2015 pg 50
- 2 Coconut and Plant Water Market Change in Dollars and Volume 2008 –2015 pg 51
- 3 Coconut and Plant Water Market Estimated Wholesale Dollar Sales by Segment 2010 – 2015 pg 52
- 4 Coconut and Plant Water Market Share of Wholesale Dollar Sales by Segment 2010 – 2015 pg 53
- 5 Coconut and Plant Water Market Change in Wholesale Dollar Sales by Segment 2011 – 2015 pg 54
- 6 Coconut and Plant Water Market Estimated Volume by Segment 2010 – 2015 pg 55
- 7 Coconut and Plant Water Market Share of Volume by Segment 2010 – 2015 pg 56
- 8 Coconut and Plant Water Market Change in Volume by Segment 2011 – 2015 pg 57
- 9 Leading Coconut and Plant Water Brands Estimated Wholesale Dollar Sales 2010 – 2015 pg 58
- 10 Leading Coconut and Plant Water Brands Wholesale Dollar Share 2010 – 2015 pg 59
- 11 Leading Coconut and Plant Water Brands Wholesale Dollar Growth 2011 – 2015 pg 60
- 12 Leading Coconut and Plant Water Brands Estimated Volume 2010 – 2015 pg 61
- 13 Leading Coconut and Plant Water Brands Volume Share 2010 – 2015 pg 62
- 14 Leading Coconut and Plant Water Brands Volume Growth 2011 – 2015 pg 63
- 15 Projected Coconut and Plant Water Market Estimated Wholesale Dollar Sales, Gallonage and Price Per Gallon 2007 – 2020 pg 64
- 16 Projected Coconut and Plant Water Market Estimated Dollar and Volume Growth 2008 – 2020 pg 65
