Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
The answers you need
In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving users a strong tool for spotting trends and opportunities.
This market research report examines industry developments of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.
- How much was consumed in the United States during 2017, and how much was likely to be imbibed in 2018?
- How did the leading processors perform?
- Which region produces the most milk? Which consumes the most?
- How have packaging trends shifted over time? What are expectations by 2022?
- How are the dairy-based shelf-stable and yogurt-based beverage segments faring?
- What are the growth prospects for milk and its segments through 2022?
This U.S. milk report features
Featuring Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a comprehensive understanding of all facets of the market including:
- Data on the national and regional markets.
- Market volume segmentation by fat level and flavors.
- Coverage of the different types of dairy beverages including flavored milk, organic milk and shelf-stable dairy-based beverages.
- Analysis of distribution channels, quantifying volume sold through various on- and off-premise distribution channels.
- A look at wholesale and retail sales as well as pricing by retail outlet type.
- A break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).
- Wholesale dollar sales for leading dairy processors including Dean Foods, Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.
- A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.
- Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey's, Yoo-hoo and others.
- Data on advertising expenditures.
- Demographic profiles of milk users and how they stand in relation to the total adult population of the United States.
- A look at the drinkable yogurt market, non-dairy creamer with statistics covering particular brands including Dannon, Stonyfield, Coffee-Mate and International Delight.
- A look at growth of the organic milk market.
- Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2022.
1. THE U.S. MILK MARKET
- 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2022
- 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2022
- 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2022
- 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2017
- 1.5 U.S. Milk Market Production Per Cow 1960 – Q2 2018
- 1.6 U.S. Fluid Milk Market Consumption by Region 2012 – 2022
- 1.7 U.S. Fluid Milk Market Share of Consumption by Region 2012 – 2022
- 1.8 U.S. Fluid Milk Market Change in Consumption by Region 2013 – 2022
- 1.9 U.S. Fluid Milk Market Share of Production by Region 2012 – 2017
2. THE U.S. MILK MARKET BY FAT CONTENT
- 2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1980 – 2022
- 2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1980 – 2022
- 2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1981 – 2022
3. THE U.S. MILK MARKET BY FLAVORS
- 3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2022
- 3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2012 – 2022
- 3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2012 – 2022
- 3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2013 – 2022
4. LEADING DAIRIES
- 4.17 Leading Dairy Processors Estimated Wholesale Dollar Sales 2012 – 2017
- 4.18 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2012 – 2017
- 4.19 Leading Fluid Milk Companies Estimated Share of Sales 2012 – 2017
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
- 5.20 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2012 – 2018
- 5.21 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2018
- 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 – 2018
- 5.23 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2012 – 2018
- 5.24 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2018
- 5.25 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2013 – 2018
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
- 6.26 U.S. Fluid Milk Market Volume by Distribution Channel 2012 – 2022
- 6.27 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2012 – 2022
- 6.28 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2013 – 2022
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
- 7.29 U.S. Fluid Milk Market Volume by Package Type and Size 2012 – 2022
- 7.30 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2012 – 2022
- 7.31 U.S. Fluid Milk Market Change in Volume by Package Type and Size 2013 – 2021
8. U.S. MILK PRICING
- 8.32 U.S. Fluid Milk Market Estimated Wholesale and Retail Sales 1980 – 2022
- 8.33 U.S. White Milk Market Average Price Per Gallon Container by Retail Outlet 2012 – 2018 YTD
- 8.34 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2018 YTD
9. U.S. MILK ADVERTISING EXPENDITURES
- 9.35 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2012 – 2017
- 9.36 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2012 – 2017
- 9.37 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2013 – 2017
- 9.38 U.S. Fluid Milk Market Advertising Expenditures by Media 2012 – 2017
- 9.39 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2012 – 2017
- 9.40 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2013 – 2017
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
- 10.41 U.S. Milk Consumption by Age Penetration by Usage 2017
- 10.42 U.S. Milk Consumption by Age Share of Volume 2017
- 10.43 U.S. Milk Consumption by Age Ounces Consumed 2017
- 10.44 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2017
- 10.45 Type of Milk Consumed by Age by Flavor 2017
- 10.46 Type of Milk Consumed by Age by Fat Level 2017
- 10.47 How Milk is Consumed by Usage Type 2017
11. The U.S. DAIRY-BASED SHELF-STABLE BEVERAGES
- 11.48 U.S. Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2012 – 2017
- 11.49 U.S. Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2012 – 2017
- 11.50 U.S. Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2013 – 2017
12. THE U.S. YOGURT DRINK MARKET
- 12.51 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2022
- 12.52 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2022
- 12.53 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2012 – 2017
13. THE U.S. NON-DAIRY CREAMER MARKET
- 13.54 U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 – 2022
- 13.55 U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2022
- 13.56 U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2012 – 2017
14. THE U.S. ORGANIC MILK MARKET
- 14.57 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2022
- 14.58 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2022
