Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
The answers you need
The Quarterly U.S. Category Volume and Wholesale Dollar Reports offer a total market, all-sales-channel inclusive interim market view and current year-end projections for eight non-alcohol beverage categories and twelve key sub-categories to help you identify unusual trend shifts vs. normal quarter over quarter or seasonal demand shifts. Questions answered include:
- How does the quarter that just ended compare with the same quarter last year?
- Which categories are experiencing faster dollar growth than volume growth?
- Which sub-segments are performing best in the key LRB categories?
- What does Beverage Marketing see as the key takeaways this quarter?
- Which beverage categories experience the greatest quarterly demand shifts on an all- sales-channels inclusive basis?
This report features
This report provides concise spreadsheets to help busy professionals and wholesale distributors compare quarterly market shifts at a glance and quickly access Beverage Marketing's year-end expectations for a broad range of segments. The annual set includes four reports for the year. Tabbed Excel sheets let you look at trends across categories in seconds and easily create your own graphs or pivot charts. Information includes:
- Quarterly volume, growth and share data for eight liquid refreshment (LRB) categories including bottled water, carbonated soft drinks, value-added water, fruit beverages, sports drinks, energy drinks, RTD coffee, RTD tea, plus the remainder of the main non-alcohol categories including milk, non-RTD-tea and non-RTD-coffee.
- Quarterly volume, growth and share for twelve key sub-segments including Retail PET water, diet sports drinks, 100% fruit juice vs. fruit drinks, and more.
- Quarterly wholesale dollar volume, growth and share for eight non-alcohol categories and twelve sub-categories.
- Prior year quarterly data for quarter over quarter comparison.
- Beverage Marketing's exclusive year-end forecasts, adjusted for actual quarterly results.
Overview..........Excel Sheet 1
Quarterly Volume Report..........Excel Sheet 2
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- CSD
- Regular in CSD
- Diet in CSD
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- RTD Tea
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- Energy Drinks
- Value-Added Water
- RTD Coffee
TOTAL LRB
- All Other Coffee
- Milk
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
Quarterly Volume Share Report..........Excel Sheet 3
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- CSD
- Regular in CSD
- Diet in CSD
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- RTD Tea
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- Energy Drinks
- Value-Added Water
- RTD Coffee
TOTAL LRB
- All Other Coffee
- Milk
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
Quarterly Volume YOY Growth Rates Report..........Excel Sheet 4
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- CSD
- Regular in CSD
- Diet in CSD
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- RTD Tea
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- Energy Drinks
- Value-Added Water
- RTD Coffee
TOTAL LRB
- All Other Coffee
- Milk
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
Quarterly Wholesale Dollars Report..........Excel Sheet 5
- CSD
- Regular in CSD
- Diet in CSD
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- Energy Drinks
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- RTD Tea
- Value-Added Water
- RTD Coffee
TOTAL LRB
- Milk
- All Other Coffee
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
Quarterly Wholesale Dollars Share Report..........Excel Sheet 6
- CSD
- Regular in CSD
- Diet in CSD
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- Energy Drinks
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- RTD Tea
- Value-Added Water
- RTD Coffee
TOTAL LRB
- Milk
- All Other Coffee
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
Quarterly Wholesale Dollar Growth Rates Report..........Excel Sheet 7
- CSD
- Regular in CSD
- Diet in CSD
- Bottled Water
- Single-Serve (PET) Water
- 1-2.5 Gallon/Multi-serve
- Direct Delivery (HOD) Water
- Self-Service Refill (Vended) Water
- Domestic Sparkling Bottled Water
- Imported Bottled Water
- Fruit Beverages
- 100% Juice
- Fruit Drinks
- Energy Drinks
- Sports Drinks
- Regular Sports Drinks
- Diet Sports Drinks
- RTD Tea
- Value-Added Water
- RTD Coffee
TOTAL LRB
- Milk
- All Other Coffee
- All Other Tea
TOTAL OTHER NON-ALC BEVS
TOTAL
