Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
ADVANCE PURCHASE OF THE 2019 MARKET ESSENTIALS REPORT
The answers you need
This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:
- How did the packaging mix change in 2018?
- What proportion of sports drinks are low-calorie?
- Is the protein drink segment growing? If so, by how much?
- How many gallons of sports drinks did U.S. residents consume in 2018 and the first half of 2019?
- Which distribution channel grew the fastest in 2018? Which sales channels will gain share through 2023?
- What market share will sports powders and low-calorie sports beverages command by 2023?
- Which distribution channels will gain importance in 2023?
This sports beverages research report features
The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2023. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:
- Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
- Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
- Company and brand sales volume data. Coverage includes PepsiCo (Gatorade), Coca-Cola (Powerade), BodyArmor, Big Red (All Sport) and others.
- Analysis of regular vs. reduced calorie sports drink market trends.
- A look at sports beverages by flavor through 2023.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- Volume and share data by package size historically, currently and five years into the future.
- Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the protein drink market.
- Five-year projections for the sports drink market and its sub-segments.
NOTE:
The 2019 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.
The 2019 edition you receive will have updated data through 2018 and projections through 2023 where applicable.
1. THE U.S. SPORTS BEVERAGE MARKET
- 1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Gallonage and Growth 2002 – 2022
- 1.2 Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2022
- 1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2022
- 1.4 Sports Beverage Market Per Capita Consumption 1985 – 2022
- 1.5 Sports Beverage Market Compound Annual Growth 1990 – 2022
- 1.6 Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2022
- 1.7 Sports Beverage Market Volume and Growth by Quarter 2017 – 2018
- 1.8 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2017
2. SPORTS BEVERAGE REGIONAL MARKETS
- 2.9 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2022
- 2.10 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2022
- 2.11 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2022
- 2.12 Regional Sports Beverage Markets Estimated Volume 1986 – 2022
- 2.13 Regional Sports Beverage Markets Share of Volume 1986 – 2022
- 2.14 Regional Sports Beverage Markets Change in Volume 1987 – 2022
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
- 3.15 Sports Beverage Market Volume by Calorie Count 2012 – 2022
- 3.16 Sports Beverage Market Share of Volume by Calorie Count 2012 – 2022
- 3.17 Sports Beverage Market Change in Volume by Calorie Count 2013 – 2022
- 3.18 Sports Beverage Market Wholesale Dollars by Calorie Count 2012 – 2022
- 3.19 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2012 – 2022
- 3.20 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2013 – 2022
4. SPORTS BEVERAGE FLAVORS
- 4.21 Sports Beverage Flavors Estimated Volume by Flavor 2012 – 2022
- 4.22 Sports Beverage Flavors Volume Share by Flavor 2012 – 2022
- 4.23 Sports Beverage Flavors Volume Change by Flavor 2013 – 2022
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
- 5.24 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2022
- 5.25 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2022
- 5.26 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2022
- 5.27 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2022
- 5.28 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2022
- 5.29 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2022
- 5.30 Sports Beverages Estimated Volume by Distribution Channel 2012 – 2022
- 5.31 Sports Beverages Share of Volume by Distribution Channel 2012 – 2022
- 5.32 Sports Beverages Change in Volume by Distribution Channel 2013 – 2022
6. SPORTS BEVERAGE PACKAGING
- 6.33 Sports Beverage Packaging Volume by Size and Type 2012 – 2022
- 6.34 Sports Beverage Packaging Share of Volume by Size and Type 2012 – 2022
- 6.35 Sports Beverage Packaging Change in Volume by Size and Type 2013 – 2022
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
- 7.36 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2012 – 2017
- 7.37 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2012 – 2017
- 7.38 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2013 – 2017
- 7.39 Leading Sports Beverage Brands Estimated Volume 2012 – 2017
- 7.40 Leading Sports Beverage Brands Share of Volume 2012 – 2017
- 7.41 Leading Sports Beverage Brands Change in Volume 2013 – 2017
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
- 8.42 Leading Sports Beverage Brands Estimated Advertising Expenditures 2012 – 2017
- 8.43 Leading Sports Beverage Brands Share of Advertising Expenditures 2012 – 2017
- 8.44 Leading Sports Beverage Brands Change in Advertising Expenditures 2013 – 2017
- 8.45 Sports Beverage Advertising Expenditures by Media 2012 – 2017
- 8.46 Sports Beverage Share of Advertising Expenditures by Media 2012 – 2017
- 8.47 Sports Beverage Change in Advertising Expenditures by Media 2013 – 2017
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER
- 9.48 Demographics of the Sports Beverage Consumer 2017
- 9.49 Demographics of the Gatorade Consumer 2017
- 9.50 Demographics of the Powerade Consumer 2017
10. THE RTD PROTEIN DRINK MARKET
- 10.51 Protein Drink Market Estimated Wholesale Dollars and Volume 2000 – 2022
- 10.52 Protein Drink Market Change in Wholesale Dollars and Volume 2001 – 2022
