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Beyond Obesity: The Quest for the Perfect Beverage Sweetener provides in-depth analysis, shedding light on various aspects of the search for the holy grail of beverage sweeteners. Questions answered include:
- Among U.S. residents, how many calories per day come from liquid refreshment beverages, and how has this changed since the turn of the century?
- What are the various artificial and natural sweeteners being used in place of sugar and high fructose corn syrup, and which beverage brands use them?
- How is the low-calorie beverage market likely to develop in the future?
- What will be the likely size of low and zero-calorie products by beverage segment by 2019?
This report features
The report discusses how obesity, while still a relevant societal problem, has become intertwined with increasing concerns about the dangers of processed foods and artificial ingredients in general. Still, "calories in, calories out" remains an important tenet of people's thinking and the beverage industry – fairly or unfairly - has borne the brunt of criticism. While food contributes to most of the daily calories, beverages are somehow seen as more "superfluous".
This report looks at how marketers have responded and in many cases pre-empted obesity concerns through the availability of low-calorie options. It also chronicles the bevy of soft drink taxes proposed by various governments, the effects they may have and the efforts by industry groups to thwart them. The artificial and natural sweeteners approved by the FDA for use in beverages are also discussed, along with their real-world success (or lack thereof) in the marketplace.
Finally, the report looks towards the future with a comprehensive comparison between the natural sweeteners that are likely to steal market share from artificial sweeteners in the coming years. In this report, readers will get a thorough understanding of all facets of low-calorie beverage options including:
- Historical, current and projected market statistics on calories consumed through liquid refreshment beverages as a way to put the debate in context.
- A look at the efforts of industry groups like the American Beverage Association to address and combat such concerns through education, industry self-regulation and school programs.
- A survey of the political landscape wherein governments seek to raise tax revenues by targeting the soft drink industry, so far with little success.
- Detailed profiles and analysis of the leading sweeteners and the companies that make them, as well as the beverage brands that employ them.
- Discussion of so-called natural alternatives beyond stevia and ancillary efforts such as taste modifiers.
- Five-year projections for the zero/low-calorie beverage market by beverage segment.
The Obesity Issue pg 1
Sweeteners and Low–Calorie Beverages pg 9
The Future of Sweeteners pg 46
EXHIBITS
- 1 Liquid Refreshment Beverages Calories Per Capita Per Day 1990 – 2014 pg 51
- 2 Selected Brands by Sweetener Type 2015 pg 52
- 3 Selected Liquid Refreshment Beverage Segments Estimated Volume, Share and Growth of Zero/Reduced Calorie Products 2014 – 2019 pg 56
