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This brief but insightful market report measures volume and wholesale dollar sales, covers top brands and discusses key issues in the sweetened sparkling water category. BMC's exclusive five-year projections are also included. Questions answered include:
- What are the key attributes of the sweetened sparkling water market?
- Who are the leading competitors to Sparkling Ice? Can these competitors gain traction to capture a significant percentage of sparkling ice market share? Will sweetened sparkling water always be dominated by one brand?
- Why has the category been so successful?
- Are Sparkling Ice and its ilk considered waters or carbonated soft drinks (CSDs)? How have sweetened sparkling waters affected the bottled water and CSD categories?
- Is the sweetened sparkling water market expected to grow in the next five years or is it a flash in the pan?
This sweetened sparkling water report features
This report examines a rapidly growing hybrid of the CSD (carbonated soft drink) and bottled water categories in the United States. The presentation of industry research begins with an overview of the sweetened sparkling water market. It then analyzes various brands and the companies behind them, taking note of innovations and novelties they have achieved.
After outlining this context, the sparkling ice report describes the issues likely to determine what is next in the U.S. sweetened sparkling water marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the sweetened sparkling water market including:
- Wholesale dollar sales of the sweetened sparkling water market going back to 2010, as well as a comprehensive look at Sparkling Ice’s marketing, distribution and product development strategy.
- Discussion of the main competitors and their likely prospects, including analysis of the strategies of the two biggest soda companies that have entered the market.
- Analysis of the challenges facing the sweetened sparkling water market in the next five years, with Beverage Marketing’s wholesale dollar category projections for 2018.
The Sweetened Sparkling Water Market pg 1
- Overview pg 1
- Wholesale Dollars and Volume pg 2
The Sweetened Sparkling Water Market by Brand pg 4
- Overview pg 4
- Wholesale Dollars and Volume by Brand pg 6
- Sparkling ICE pg 7
- Fruitwater pg 11
- Cascade Ice pg 12
- Aquafina FlavorSplash pg 14
- Other Brands pg 14
The Projected Sweetened Sparkling Water Market pg 17
EXHIBITS
- 1 Sweetened Sparkling Water Market Estimated Wholesale Dollars and Volume 2010 – 2014 pg 21
- 2 Sweetened Sparkling Water Market Dollar and Volume Growth 2011 – 2014 pg 22
- 3 Leading Sweetened Sparkling Water Brands Estimated Wholesale Dollar Sales 2010 – 2014 pg 23
- 4 Leading Sweetened Sparkling Water Brands Estimated Wholesale Dollar Share 2010 – 2014 pg 24
- 5 Leading Sweetened Sparkling Water Brands Estimated Wholesale Dollar Growth 2011 – 2014 pg 25
- 6 Leading Sweetened Sparkling Water Brands Estimated Volume 2010 – 2014 pg 26
- 7 Leading Sweetened Sparkling Water Brands Estimated Volume Share 2010 – 2014 pg 27
- 8 Leading Sweetened Sparkling Water Brands Estimated Volume Growth 2011 – 2014 pg 28
- 9 Projected Sweetened Sparkling Water Market Estimated Wholesale Dollars and Volume 2010 – 2018 pg 29
- 10 Projected Sweetened Sparkling Water Market Estimated Wholesale Dollar and Volume Growth 2011 – 2018 pg 30
