Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
The answers you need
This PowerPoint presentation offers insights and early research results on 8 beverage categories, providing visual category to category comparisons. It also provides a look at major macro-trends impacting current and near future performance. Questions answered include:
- How did the U.S. liquid refreshment beverage market perform in 2018, and how is it poised to perform in 2019?
- What are the key macro-trends impacting industry performance today and in the future?
- What are the key developments that impacted industry performance in 2018 – from CEO changes, to acquisitions to new products?
- What are the key challenges and opportunities that beverage marketers currently face?
- Which refreshment beverage categories are likely to grow fastest in 2019?
This report features
This industry report offers a look at key categories and niche segments, offers perspective on the economic and societal trends driving the marketplace and more. Through colorful, data-rich slides, this presentation examines a broad range of beverage categories, with particular focus on the non-alcohol liquid refreshment beverage (LRB) market. This report provides busy executives with a succinct, graphic view of trends and a high-level understanding of the U.S. beverage market:
- Economic and societal trends driving the beverage market.
- Performance of 8 key categories in 2018.
- Share of stomach results and what market share do the various key categories hold?
- Estimated tap water performance for current and historical.
- Consumer drivers behind changing consumption patterns.
- Performance comparison of bottled water vs CSD's.
- A look at packaging data as well as innovation.
- The latest on emerging sectors and the changing consumer need states driving their rise.
- How do volume vs. revenue trends stack up in bottled water and value-added water segments?
- Beverage Marketing's projections for marketplace growth in 2019.
Introduction
- Beverage Marketing Capabilities pg 2
- Agenda pg 4
I. Market Overview: State of the Industry – The Good & the Bad
- Beverage Headlines pg 5
- People on the Move pg 6
- Acquisitions on the Rise pg 7
- New Products on the Increase pg 8
- Economic Positives pg 9
- Annual U.S. Consumer Sentiment Index 1995 - 2018 pg 10
II. Key Trends
- U.S. Total Beverage Market Volume Change 2013 – 2018 pg 11
- U.S. Total Beverage Market Change in Volume and Wholesale Dollars 2013 - 2018 pg 12
- U.S. Beverage Market Volume Change 2017 - 2018 pg 13
- U.S. Liquid Refreshment Beverage Market Volume Change 2017 - 2018 pg 14
- U.S. Beverage Alcohol Market Volume Change 2017 - 2018 pg 15
- U.S. Traditional Beverage Market Volume Change 2017 - 2018 pg 16
- Estimated Tap Water Volume Growth 2000 - 2018 pg 17
- U.S. Beverage Market Volume Share by Category 2013 - 2018 pg 18
III. Category Updates
- Decade Comparison: 2008 – 2018 Which Categories Gained, Which Lost Volume? pg 19
- U.S. Liquid Refreshment Beverage Market Calories Per Capita Per Day 1990 – 2018 pg 20
- Health and Wellness RTD Categories in U.S. Beverage Market Volume Share 2013 – 2018 pg 21
- U.S. Carbonated Soft Drink Market Billions of Gallons 2013 - 2018 pg 22
- U.S. CSD Volume and Wholesale Revenue Billions of Gallons and Wholesale Dollars 2013 – 2018 pg 23
- U.S. Carbonated Soft Drink Market Share by Type 2013 - 2018 pg 24
- Zero-Calorie Sweetener Blends pg 25
- CSD Category Facing Head Winds pg 26
- CSD and PET Single-Serve Water Wholesalers Dollars Per Gallon pg 27
- U.S. Bottled Water Market Billions of Gallons 2013 - 2018 pg 28
- U.S. Bottled Water Market 2013 – 2018 Volume, Share and Growth by Segment pg 29
- U.S. Retail PET Water Market Billions of Gallons 2013 - 2018 pg 30
- U.S. Retail PET Water Market Branded vs. Private Label 2013 - 2018 pg 31
- Sparkling Water is on Fire pg 32
- U.S. Single-Serve Bottled Water Market Share by Volume and Revenues 2018 pg 33
- Enhanced Waters pg 34
- Projected Water & CSD Growth Millions of Gallons 2012 – 2022 pg 35
- Select Offerings and Categories of Today's Emerging Beverages pg 36
- Niche Categories vs. Traditional LRB Categories Wholesale Dollars And Share of Wholesale Dollars 2017 – 2018 pg 38
IV. Packaging Trends
- Beverage Packaging Share by Package Type Billions of Packaging Units 2013 – 2018 pg 39
- Packaging Innovation pg 40
V. The Projected Beverage Industry
- Trends to Watch 2019 and Beyond pg 42
- Emerging Beverage Trends pg 43
- Cannabis Market Size and Projections 2018 pg 44
- 2019 LRB & Alcoholic Beverage Projections pg 45
