Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
The answers you need
- How much fluid milk was consumed in the United States during 2017?
- Which region produces the most milk? Which consumes the most?
- Which distribution channels carry the most milk, and which are gaining share?
- What is the breakdown of branded versus private label?
- What are the preferred package types and sizes?
- What are the growth prospects for milk and its segments through 2022?
This U.S. milk report features
This market research report provides a data overview of the milk category with historical market statistics and five-year forecasts. It is perfect for processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace. This industry report contains:
- Data on the national and regional market trends.
- Industry volume segmentation by fat level and flavors.
- Statistics on the fluid milk market by package size and package material type (plastic, paperboard, glass).
- A look at the branded vs. private label markets and the U.S. market share held by each brand historically and currently.
- Beverage Marketing's projected market shares for the category and its segments (whole, fat reduced, fat-free, flavored and buttermilk) through 2022.
THE U.S. MILK MARKET
- 1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2022
- 2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2022
- 3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2022
- 4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2017
- 5 U.S. Milk Market Production Per Cow 1960 – Q2 2018
- 6 U.S. Fluid Milk Market Consumption by Region 2012 – 2022
- 7 U.S. Fluid Milk Market Share of Consumption by Region 2012 – 2022
- 8 U.S. Fluid Milk Market Change in Consumption by Region 2013 – 2022
- 9 U.S. Fluid Milk Market Share of Production by Region 2012 – 2017
THE U.S. MILK MARKET BY FAT CONTENT
- 10 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1980 – 2022
THE U.S. MILK MARKET BY FLAVORS
- 11 U.S. Flavored Fluid Milk Market Volume by Flavor 2012– 2022
LEADING DAIRIES
- 12 Leading Fluid Milk Companies Estimated Share of Sales 2012 – 2017
THE LEADING MILK BRANDS AND PRIVATE LABEL
- 13 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2018
- 14 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2012 – 2018
THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
- 15 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2012 – 2022
THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
- 16 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2012 – 2022
