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This brief but insightful market report measures retail dollar sales and discusses key issues in the cannabis and cannabis beverage markets. BMC's exclusive seven-year projections are also included. Questions answered include:
- What is the size of the cannabis opportunity? What is the value of the current and historical legal vs. illegal cannabis market and how does this data, combined with growing demand for legalized product impact the projected size of a legalized market for cannabis products in general and beverage products in particular?
- What is the difference between CBD and THC, and what are the market dynamics underpinning both?
- How big is the cannabis market and its CBD and THC segments? How do the market shares of CBD and THC differ when looking at the cannabis market in general and the beverage segment specifically? Which segment is likely to grow more quickly to 2025? Is one segment inclined to have more "staying power"?
- What are some of the formulation, regulatory and educational hurdles facing makers of cannabis-infused edibles and beverages? What are some of the possible solutions on the horizon?
- Which are the noteworthy cannabis beverage brands so far and how have they been positioned to withstand the challenge of big companies expected to enter the market? What moves have the larger companies made to date to ready themselves to fully take advantage of this opportunity?
- How much is the cannabis beverage market expected to grow in the next seven years? What are the growth drivers going forward? (Ditto for the legal cannabis market as a whole.)
- How has the legal and regulatory environment changed in the past several years? What is the state by state status, the likelihood of legalization at the federal level, and when?
This report features
This report examines the very rare case of an industry that is transitioning from mostly illegal to mostly legal, which not only has societal implications but also an impact on beverage segments such as beer, wine and spirits, as well as on functionally-oriented, no-alcohol drinks. This presentation of industry research begins with a very brief overview of the (mostly illegal) global cannabis market and its uptake by region. It then discusses the main product segments of the fledgling legal cannabis market, and details legal and regulatory issues regarding marijuana and hemp in Canada and the U.S. This is followed by a brief summary of the principal cannabis growers and marketers in Canada, some of which have already made partnerships with large beverage companies.
After outlining this context, the report describes the two main segments of the U.S. cannabis beverage market — no-alcohol CBD beverages and no-alcohol THC beverages — and touches on the challenges facing a third segment — CBD-infused alcohol beverages. In this report, readers get a thorough understanding of all facets of the nascent cannabis beverage market including:
- Retail dollar sales of the cannabis market and the cannabis beverage market by segment going back to 2016.
- Discussion of the main competitors and their product lines, as well as their strategies and competitive advantages. Also discusses raw material suppliers and formulation breakthroughs. Companies and brands covered up and down the supply chain include Tilray, Sproutly, Infusion Biosciences, Canopy Growth, Aurora, Alkaline 88, New Age Beverages, Recess, Sprig, Bimble, Sweet Reason, Just Chill, Aethics, Cannabliss, Dream Catcher, Elev8, Kickback, Stillwater, Cloud Water, Dram, Weller CBD Seltzers, Moosehead, Lagunitas Hi-Fi Hops, Ceria Grainwave, Two Roots, Truss, High Style Brewing, Kikoko, Cannabis Quencher, Stoney Mountain Root Beer and more...
- Analysis of the prospects of the cannabis and cannabis beverage markets in the next seven years, with Beverage Marketing’s retail dollar sales category projections to 2025.
The U.S. Cannabis Market pg 1
- Overview pg pg 1
- Legal and Regulatory Issues pg pg 6
- The Cannabis Business pg pg 9
- Supply Chain pg pg 14
The Cannabis Beverage Market Companies and Brands pg 15
- Overview pg 15
- The No-Alcohol CBD Segment pg 17
- The No-Alcohol THC Segment pg 29
- The Alcohol CBD Segment pg 44
The Projected U.S. Cannabis Beverage Market pg 46
EXHIBITS
- 1 Global Cannabis Market Estimated Retail Sales by Region and Legal Status 2018 pg 51
- 2 Global Cannabis Market Share of Estimated Retail Sales by Region and Legal Status 2018 pg 52
- 3 U.S. Cannabis Market Retail Sales and Change 2016 – 2025 pg 53
- 4 U.S. Cannabis Market Retail Sales by Type 2016 – 2025 pg 54
- 5 U.S. Cannabis Market Share of Retail Sales by Type 2016 – 2025 pg 55
- 6 U.S. Cannabis Market Change in Retail Sales by Type 2017 – 2025 pg 56
- 7 U.S. Cannabis Market Legalization by State 2019 pg 57
- 8 U.S. Cannabis-Infused Beverage Market Retail Sales and Change 2016 – 2025 pg 58
- 9 U.S. Cannabis-Infused Beverage Market Retail Sales by Type 2016 – 2025 pg 59
- 10 U.S. Cannabis-Infused Beverage Market Share of Retail Sales by Type 2016 – 2025 pg 60
- 11 U.S. Cannabis-Infused Beverage Market Change in Retail Sales by Type 2017 – 2025 pg 61
