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The answers you need
This brief but insightful market report measures volume, wholesale dollar sales and retail dollar sales going back to 2012. It covers top brands and discusses key issues in the premium soda category. BMC's exclusive five-year projections are also included. Questions answered include:
- What is premium soda and what are the leading brands?
- Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
- Why has the category performed the way it has in the past six years? How does premium soda relate to the larger carbonated soft drink (CSD) market?
- How much is the premium soda market expected to grow in the next five years? What are the growth drivers going forward?
This report features
This report examines a niche segment of the massive CSD category. The presentation of industry research begins with an overview of the premium soda market. It then analyzes various brands and the companies behind them, taking note of innovations they have achieved and the marketing strategies behind them. The issues raised are important for entrepreneurs and market veterans alike to consider.
After outlining this context, the report describes the issues likely to determine what is next in the U.S. premium soda marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the premium soda market including:
- Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment. Brands analyzed include Sparkling ICE, San Pellegrino, IZZE, IBC, Zevia, Hansen's, Blue Sky, Reed's, Spindrift, Boylan's, Stewart's, Jones, Talking Rain, Maine Root, Hotlips, Bruce Cost Ginger, Afri Cola, Crafted Sodas & New Wave Soda and more
- Total market, all-sales-channel inclusive Volume and wholesale dollar value data, market share and growth for key brands including Sparkling ICE, San Pellegrino, IZZE, IBC, Zevia, Hansen's, Blue Sky, Reed's, Spindrift, Boylan's, Stewart's, Jones Soda, Talking Rain, Orangina, Bai Bubbles, Thomas Kemper and Caleb/Stubborn/Lemon
- Analysis of the prospects of the premium soda market in the next five years, with Beverage Marketing's wholesale dollar and volume category projections to 2023
Overview pg 1
- Volume and Per Capita Consumption pg 12
- Wholesale and Retail Dollar Sales pg 12
Leading Companies and Brands pg 14
- Volume by Brand pg 14
- Wholesale Dollar Sales by Brand pg 15
- Sparkling ICE pg 16
- Reed's pg 18
- Boylan's pg 20
- Jones Soda pg 22
- Joia pg 24
- Maine Root pg 25
- Hotlips pg 26
- Bruce Cost Ginger Ale pg 26
- Cheerwine pg 28
- Proper Soda pg 28
- Sipp pg 29
- Green Bee Soda pg 30
- Grown Up Soda (GuS) pg 31
- Zevia pg 32
- Dry Soda pg 33
- Bundaberg pg 35
- Original New York Seltzer pg 36
- Diabolo pg 37
- Salud Refresco pg 38
- Tractor Soda pg 38
- Afri Cola pg 40
- Crafted Sodas pg 40
- New Wave Soda pg 41
The Projected Premium Soda Market pg 42
EXHIBITS
- 1 U.S. Premium Soda Market Estimated Volume and Growth 2012 – 2023 pg 45
- 2 U.S. Premium Soda Market Per Capita Consumption 2012 – 2023 pg 46
- 3 U.S. Premium Soda Market Estimated Wholesale Dollars Sales, Price Per Gallon and Growth 2012 – 2023 pg 47
- 4 U.S. Premium Soda Market Estimated Retail Dollars Sales, Price Per Gallon and Growth 2012 – 2023 pg 48
- 5 Leading Premium Soda Brands Estimated Volume 2012 – 2018 pg 49
- 6 Leading Premium Soda Brands Share of Volume 2012 – 2018 pg 50
- 7 Leading Premium Soda Brands Change in Volume 2013 – 2018 pg 51
- 8 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2012 – 2018 pg 52
- 9 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2012 – 2018 pg 53
- 10 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2013 – 2018 pg 54
