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BMC IN THE NEWS

Coca-Cola Takes on LaCroix With Caffeinated Seltzer
The maker of LaCroix, beset by falling sales and increased competition, faces another threat: Coca-Cola Co. is launching a new flavored seltzer brand with caffeinated options.

Coke's new offering, called Aha, is a late entrant to the category. The market-leading bubbly water, LaCroix, has lost market share over the past year as new drinks crowd store shelves. PepsiCo Inc. last year launched a competitor called Bubly. A startup called Spindrift, made with a splash of real juice, has been gaining momentum. And private-label seltzers abound.
—The Wall Street Journal (November 7, 2019)